Alzheimer’s Society

Seeing the person, not the condition

Like any commercial business, charities need to evolve and change to meet the needs of the external environment.

Social care policy is largely moving towards what is known as ‘personalisation’ – a wide-ranging set of initiatives that are set to drastically change the way care and support is delivered for people living with dementia; based on the principle that each individual is unique and requires unique support as a result. 

We are specialists in social care personalisation, having worked in this sector for a number of clients.

Alzheimer’s Society asked me to produce a range of tools and collateral, in-print and on-screen, that would help them to communicate key principles around personalisation; using appropriate language and visuals that is in-line with sector best practice whilst being accessible to a range of audiences, internal and external.


The Nextery continues to be employed by Alzheimer’s Society to provide specialist communications support for their work in the personalisation field.

We have so far produced a range of outputs for internal and external use, including printed brochures, infographics, and colleague workshop aids.

In all cases, we provide Alzheimer’s Society with an end-to-end service, starting with idea generation and copywriting through to final design and production of production-ready artwork.

‘Really great work – excellent. Engaging and professional.’

Kathy, Business Development, Alzheimer’s Society