Snip.ly is a new tool that allows you to add messages to pages that you share. It’s incredibly simple – and a brilliantly effective way to drive traffic to your site.

Sniply is a really useful tool to drive traffic to your website without investing time in producing the content yourself.

Instead, you simply need to choose content that you want to share from anywhere on the web, and use Sniply to add your custom ‘call-to-action’ over the top.

Content shared with Sniply appears with a your message floating above it, like this:

In this post, I’ll share 5 ways to increase traffic and sales on your site using Sniply.

1. Drive traffic by capitalising on other people’s content

Writing content takes time. To keep your social feeds fresh, sharing content produced by others is a useful way to keep your brand active.

For example, for Viva Peru, the UK’s Peruvian food store, I created a ‘snip’ that links to a popular CNN article on must-try Peruvian dishes. I saved the time it would take to create the article itself, but still benefited from increased traffic to the site. All you need to do is find appropriate content that backs up your brand message. This post was viewed over 3000 times in only a couple of days, and sales on the site increased 15% during the period it was being shared on their Facebook.

2. Use other people’s videos to make a Youtube ‘ad’

Videos are highly engaging on social media, but not everyone has the resources to make professional Youtube vids. Instead, find a video that backs up your brand messaging and share it via Sniply. This works particularly well if you can find a product ad for something you sell, and then use your Sniply button to send people to your site to buy it – as in the example below (again for Viva Peru).

3. Share a time-limited vouchercode for your site

Sometimes people need a little extra push to buy – or, at least, to buy right now.

You can use your Sniply message to advertise a special offer, and then share it on social media. As visitors click through your store, the vouchercode will remain in the corner, making them more likely to take the plunge.

4. Use it to build your mailing list or social networks

As Sniply can take your visitors to a link of your choice, you could use it to direct people to your Facebook or Twitter pages. Alternatively, you might ask them to sign up to your mailing list for special offers, recipes, and so on. You can do this by linking to a sign up form, or you can use Sniply’s ‘form snip’ to take their details directly.

5. Add a personal touch

By giving your site a human side, you’re more likely to engage with your customers. Sniply messages appear like chat bubbles at the bottom of your screen, so can encourage visitors to get in touch with you if they need some more information. You could link the button to your contact page, so they could e-mail or call you, or you could actually link to a live chat if you have the facility to do so.

Want to know more about driving sales and traffic to your site? Get in touch – I’d be happy to help – or take a look at the Viva Peru case study.