Design & diversity
Should we design with people, or for them, or to them? As designers, are we better-placed than people to understand their needs; or are they? Where can a designer claim […]
Why your non-profit needs a social media strategy
Post by Anne-Marie Vettorel, Social Media Strategist at HopeWorks Here’s some real talk: Social media isn’t a gimmick, luxury or frill — it’s an essential part of any non-profit’s advocacy […]
10 seconds to get your charity noticed online
Can you grab people’s imagination in just 10 seconds? If not, your charity could be losing out.
5 tips for building a website that will grow your non-profit
A website is an essential tool for any charity looking to grow; but developing a new website for a non-profit / charity can be a minefield, especially for leaders who […]
What comes first, the vision or the brand?
Recently, a long-term client I’ve been working with on a rebrand told me that one of the more radical brand concepts I put forward was ‘really exciting’ and where she […]
How my dad inspired me to work in social care
If you know me already you might be thinking, “Wait a minute – Adam doesn’t work in social care, he’s a branding guy.”
Creating the right first impression for a home care service
For just over a year now, I’ve been working with Helen Sanderson and her team to develop the branding for Wellbeing Teams – a radically different model for homecare.
Using empathy to reach people who need homecare
Choosing a homecare provider can be a stressful process, and there are lots of different ways it might come about.
Diversifying charity income online, whilst building a brand
Over the last couple of weeks, I’ve been working with an international children’s charity as the seek to reposition themselves in a competitive sector.