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6 tips for designing policies & procedures so people actually read them

  • April 6, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

So here’s the problem. You’ve got documents that you need people to understand, but they’re not exactly an exciting read. Don’t worry – you’re not alone. Most companies are stuck with a ream of policies and procedures languishing in filing cabinets. Sometimes they’re just there to meet statutory requirements –documents for documents’ sake. But other times it would be really useful for people to actually read them and take in the information they contain.

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7 ways to recruit homecare workers that share your company’s values

  • April 6, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

Earlier this month my client Wellbeing Teams and love2care won the Skills for Care Award for Best Recruitment Initiative, awarded to them for the work are doing to recruit new care workers who share their values. The initiative covers the whole process, from the recruitment communications to the format of their innovative recruitment workshops.

In this post I’ll share a few ways that I worked with them on these award-winning recruitment communications, and in doing so have attracted fab new care workers who share their values. These were all created as part of a dynamic, collaborative relationship between my client and I alongside values specialist Jackie Le Fevre – a real team effort that’s helped us to approach homecare recruitment differently.

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How my dad inspired me to work in social care

  • April 6, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Social care

If you know me already you might be thinking, “Wait a minute – Adam doesn’t work in social care, he’s a branding guy.”

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Creating the right first impression for a home care service

  • March 5, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Branding, Design, Public sector, Social care

For just over a year now, I’ve been working with Helen Sanderson and her team to develop the branding for Wellbeing Teams – a radically different model for homecare.

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Using empathy to reach people who need homecare

  • March 5, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Branding, Communication, Public sector, Social care, Web

Choosing a homecare provider can be a stressful process, and there are lots of different ways it might come about.

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Why choosing a charity is always irrational

  • March 5, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

‘I mean, I would support deserving dogs but I wouldn’t support cats [laughs] because I just happen not to like cats. It’s as silly and as simple as that.’

 

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Diversifying charity income online, whilst building a brand

  • March 5, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Branding, Communication, Social care

Over the last couple of weeks, I’ve been working with an international children’s charity as the seek to reposition themselves in a competitive sector.

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The value of happiness

  • February 2, 2016/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Branding, Colleague engagement, Leadership

Colleague engagement scores are a long-standing feature of the corporate workplace. Having really hit the mainstream in the ’00s, they usually examine a range of factors to measure how, well, ‘engaged’ employees are in their work.

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Talking about end of life decisions

  • January 26, 2016/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

Yesterday I met with my client Helen to talk about one of our ongoing projects, the relaunch of the website ThinkAboutYourLife.org.

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Money in purse paying for social care with direct payments

How can we improve communication around Direct Payments in social care?

  • November 17, 2015/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Communication, Design, Public sector, Social care, Web

Over the past few months I’ve been working with Alzheimer’s Society’s ‘Personal Choice Programme’, helping them to communicate their work more effectively.

One of the workstreams we have been working on looks at Direct Payments, a system through which eligible individuals (or their carers) can claim money from their local authority to pay for their care and support needs. This is instead of the council simply organising care and support on their behalf, and moves the choice and control from the local authority to the person in question. Doing this can give people a much wider range of support providers and activities to choose from, and, as a result, transform their daily lives.

So far so good, but it took me a while to really get my head around Direct Payments and what they can do. Here’s why – the communications around them need a rethink.

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