So here’s the problem. You’ve got documents that you need people to understand, but they’re not exactly an exciting read. Don’t worry – you’re not alone. Most companies are stuck with a ream of policies and procedures languishing in filing cabinets. Sometimes they’re just there to meet statutory requirements –documents for documents’ sake. But other times it would be really useful for people to actually read them and take in the information they contain.
Earlier this month my client Wellbeing Teams and love2care won the Skills for Care Award for Best Recruitment Initiative, awarded to them for the work are doing to recruit new care workers who share their values. The initiative covers the whole process, from the recruitment communications to the format of their innovative recruitment workshops.
In this post I’ll share a few ways that I worked with them on these award-winning recruitment communications, and in doing so have attracted fab new care workers who share their values. These were all created as part of a dynamic, collaborative relationship between my client and I alongside values specialist Jackie Le Fevre – a real team effort that’s helped us to approach homecare recruitment differently.
Colleague engagement scores are a long-standing feature of the corporate workplace. Having really hit the mainstream in the ’00s, they usually examine a range of factors to measure how, well, ‘engaged’ employees are in their work.
Over the past few months I’ve been working with Alzheimer’s Society’s ‘Personal Choice Programme’, helping them to communicate their work more effectively.
One of the workstreams we have been working on looks at Direct Payments, a system through which eligible individuals (or their carers) can claim money from their local authority to pay for their care and support needs. This is instead of the council simply organising care and support on their behalf, and moves the choice and control from the local authority to the person in question. Doing this can give people a much wider range of support providers and activities to choose from, and, as a result, transform their daily lives.
So far so good, but it took me a while to really get my head around Direct Payments and what they can do. Here’s why – the communications around them need a rethink.