How my dad inspired me to work in social care
If you know me already you might be thinking, “Wait a minute – Adam doesn’t work in social care, he’s a branding guy.”
Creating the right first impression for a home care service
For just over a year now, I’ve been working with Helen Sanderson and her team to develop the branding for Wellbeing Teams – a radically different model for homecare.
Using empathy to reach people who need homecare
Choosing a homecare provider can be a stressful process, and there are lots of different ways it might come about.
Diversifying charity income online, whilst building a brand
Over the last couple of weeks, I’ve been working with an international children’s charity as the seek to reposition themselves in a competitive sector.
How can we improve communication around Direct Payments in social care?
Over the past few months I’ve been working with Alzheimer’s Society’s ‘Personal Choice Programme’, helping them to communicate their work more effectively.
One of the workstreams we have been working on looks at Direct Payments, a system through which eligible individuals (or their carers) can claim money from their local authority to pay for their care and support needs. This is instead of the council simply organising care and support on their behalf, and moves the choice and control from the local authority to the person in question. Doing this can give people a much wider range of support providers and activities to choose from, and, as a result, transform their daily lives.
So far so good, but it took me a while to really get my head around Direct Payments and what they can do. Here’s why – the communications around them need a rethink.