HopeWorks | Charity branding specialistsHopeWorks | Charity branding specialists
  • Home
  • What we do
    • Case studies
    • Client testimonials
  • About
    • Awards & accolades
  • Blog
  • Home
  • What we do
    • Case studies
    • Client testimonials
  • About
    • Awards & accolades
  • Blog
People Like Us podcast: An interview with Adam
  • March 20, 2019/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

Adam was interviewed by Covington Doan for the podcast ‘People Like Us’, which follows the stories of altMBA alumni.

Listen to hear him talk about why it’s so important to have a sense of purpose, how we can tackle sexual abuse of boys, and his new personal project ‘Exploring Enough’.

Listen now

altMBA alum? These posters are here to remind you of what we all learned
  • November 26, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

For many of us, the altMBA experience is incredible. But it’s also intense, and it goes by in a flash.

I found that after it ended, I needed reminders to keep myself on top of what I’d learned.

That’s when I came up with the idea to create some free downloadable files that you can print and use as visuals on your office wall.

I’ve created a series of 10 designs, and most of them are available in either colour or black and white versions so you can pick and choose your favourites.

I’ve put them all together in a single ZIP file of PDF files, which you can download by clicking below.

Click to download set (8MB)

Buy merch

By popular demand these are now also available as a range of printed merchandise from Redbubble. Visit my portfolio page and choose a design to get started!

Shop now

Are you a graphic designer with lived experience of dementia?
  • November 9, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

Role: Graphic designer (freelance)

Location: Any location considered (remote working)

Pay rate: Negotiable, based on day rate


At HopeWorks, we work as an agile team of independent professionals around the world that work together as required to get the best results for our clients. This flexible approach allows us to trial new ways of working, and we benefit from the diversity of thought that our team brings.

With this in mind we are looking to find a freelancer or freelancers to work with us on a small but exciting project for Alzheimer’s Society and NHS England, to design the logo for a new national dementia group. We are looking primarily for designers who are living with dementia or are caring for someone living with dementia.

If we find a suitable designer, we would like to add them to our database of freelancers for potential future work in the future that also relates to this sector.

Why are we doing this?

We are all a product of our experiences. Research can help us to empathise with others, but lived experience can be hard to match.

In seeking people with lived experience of dementia or dementia care, we are aiming to design with the people we are looking to serve, not just for them.

This does not mean that we will be compromising on design experience. We are not looking for just anyone. We are looking for experienced designers. We are acknowledging that people living with dementia, and carers, have assets, gifts and talents that go far beyond the box they are often put in. With that in mind, we are looking for people who are able to design, but can use their lived experience to further inform their work.

Could this be you?

We are looking for people who:

  • Have professional experience in graphic design (minimum 1 year, no maximum!)
  • Are living with dementia themselves OR are caring for a person living with dementia
  • Has some flexibility to work on this over the coming 1-2 months. 1-2 days work anticipated
  • Are interested in future freelance opportunities

The location is unimportant as this work will be done remotely.

We will be flexible in your approach to working with us, in order to accommodate your requirements.

Applying for this opportunity 

To apply, please complete the following form, or contact us for more information.

 






Transforming the future of fundraising with Goodbox
  • September 17, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

HopeWorks are delighted to announce a new client partnership with Goodbox, an innovative start-up driving the future of fundraising.

Goodbox are dedicated to helping charities and the non-profit sector drive efficiencies in fundraising by harnessing the latest technologies. Their core products are a range of electronic donation points design for the 21st century, that respond to the needs of an increasingly cashless society by allowing people to donate with a quick tap of their card.

HopeWorks will be working with Goodbox initially to design engaging content for their charity partners to use on their digital devices. As this content will be displayed at the crucial point of donation decision-making, it needs to be able to capture people’s attention quickly and effectively.

We’re really excited about the potential that Goodbox has to transform the fundraising landscape, and we’re looking forward to being part of their journey.

To learn more about Goodbox, or to register your interest in their products for your charity, visit www.goodbox.com.


Facebook ads for social care recruitment at Wellbeing Teams
  • June 18, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

Today we have a recruitment workshop for care sector team members (known as Wellbeing Workers) for the care at home provider Wellbeing Teams in Greater Manchester. We had over 100 applicants for the role in just a few days – and this is a sector which is traditionally very hard to recruit to.

We used a mix of channels including Facebook ads and Indeed, and a number of our existing team members also referred friends (a reflection of our high employee promoter score).

Facebook ads performed highly on efficacy and value; with almost two-thirds of our applications coming from our targeted campaigns, which seek to recruit people based on their core values.

For just £230 we received 1,332 link clicks which converted to booked calls at a rate of just under 1 in 20. This meant that we spent just £3.64 for each applicant to book a call with us.

Given that this is advert did not target people who were actively job-seeking, but instead were attracted by an attention-grabbing ad designed to resonate with their values, this represents a high conversion rate and low advertising spend compared to traditional models such as newspaper ads or printed posters.

Following our recruitment workshop we’ll be analysing which channels our successful applicants joined us through – and I’ll keep you posted!


6 tips for designing policies & procedures so people actually read them
  • April 6, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

So here’s the problem. You’ve got documents that you need people to understand, but they’re not exactly an exciting read. Don’t worry – you’re not alone. Most companies are stuck with a ream of policies and procedures languishing in filing cabinets. Sometimes they’re just there to meet statutory requirements –documents for documents’ sake. But other times it would be really useful for people to actually read them and take in the information they contain.

Read More


7 ways to recruit homecare workers that share your company’s values
  • April 6, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

Earlier this month my client Wellbeing Teams and love2care won the Skills for Care Award for Best Recruitment Initiative, awarded to them for the work are doing to recruit new care workers who share their values. The initiative covers the whole process, from the recruitment communications to the format of their innovative recruitment workshops.

In this post I’ll share a few ways that I worked with them on these award-winning recruitment communications, and in doing so have attracted fab new care workers who share their values. These were all created as part of a dynamic, collaborative relationship between my client and I alongside values specialist Jackie Le Fevre – a real team effort that’s helped us to approach homecare recruitment differently.

Read More


Why choosing a charity is always irrational
  • March 5, 2018/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

‘I mean, I would support deserving dogs but I wouldn’t support cats [laughs] because I just happen not to like cats. It’s as silly and as simple as that.’

 

Read More


Talking about end of life decisions
  • January 26, 2016/
  • Posted By : amileusnic/
  • 0 comments /
  • Under : Uncategorized

Yesterday I met with my client Helen to talk about one of our ongoing projects, the relaunch of the website ThinkAboutYourLife.org.

Read More


I’m posting about…
  • Branding
  • Colleague engagement
  • Communication
  • Design
  • Diversity
  • E-commerce
  • Internal communications
  • Leadership
  • News
  • Powerpoint
  • Public sector
  • Social care
  • Social media
  • Traffic and conversion
  • Uncategorized
  • Web
Recent Posts
  • People Like Us podcast: An interview with Adam
  • altMBA alum? These posters are here to remind you of what we all learned
  • Are you a graphic designer with lived experience of dementia?
  • Design & diversity
  • Transforming the future of fundraising with Goodbox
Email      Twitter      Facebook      LinkedIn