Alzheimer’s Society

Seeing the person, not the condition

Like any commercial business, charities need to evolve to meet the needs of the changing social and political environment.

In the UK, social care policy is largely moving towards what is known as ‘personalisation’. Based on a common-sense principle that each individual is unique and requires unique support as a result, this approach has prompted a wide-ranging set of initiatives that are set to drastically change the way care and support is delivered for people living with dementia.

Alzheimer’s Society wanted to ensure they were keeping up with industry trends and standards. To help them communicate the key principles of personalisation to both internal and external audiences, we were asked to produce a range of educational materials, both in-print and on-screen. These materials needed to use language and visuals in-line with sector best practices, without confusing or alienating the intended audience. These new tools also need to blend seamlessly with their existing brand to ensure continuity across messaging and media platforms.


HopeWorks are specialists in social care personalisation, having worked in this sector for a number of clients.

We created a range of new materials for Alzheimer’s Society, for both internal and external use, including printed brochures, infographics, and colleague workshop aids. Each product was the result of an end-to-end collaborative service. From idea generation to copywriting, edits to final design, HopeWorks worked with Alzheimer’s Society every step of the way to ensure their message and training evolved in lockstep with social and political changes.

Today, HopeWorks continues to work with Alzheimer’s Society, providing specialist communications support for their work in the personalisation field.

‘Really great work – excellent. Engaging and professional.’

Kathy, Business Development, Alzheimer’s Society

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