Around the world, millions of children are living a life on the move. Some children leave home to access rights and opportunities elsewhere; whereas other children are forced into moving to avoid war or conflict, to escape natural disasters, or for other reasons.
Family for Every Child wanted to highlight the challenges faced by children who are living their life on the move. They commissioned us to develop a brand identity for a digital awareness campaign, and to support this with key messages and the development of social media assets.
We developed a distinctive campaign identity based around the idea of roadsigns, which represented that dangers of a life on the move in graphic form.
This was suitable for recreating in multiple languages, supporting Family’s global network to run campaigns in their own countries. Supported by targeted social media, the campaign posts have reached millions of people worldwide, driving traffic to the campaign pages we developed for the Family for Every Child website.