The Co-operative Bank wanted to increase colleague engagement, and one key pillar of their strategy was the launch of an internal magazine. While it needed to remain on-brand, it also needed to feel fresh, dynamic, and exciting. The goal was to have a publication that both engaged and informed staff, helping them learn more about their colleagues and organisation, while also fostering a sense of community.
Of course, the magazine also had to work in print and on screen… and be written and designed in under a week!
To keep the Bank’s visual brand consistent, their signature translucent square logo was used as the basis for the design – a new take on their traditional visuals. We named the publication ‘The Mix’ because of its combination of business- and people-focused articles.
A vibrant colourway was developed to colour-code the different sections, and the Co-op square was given a ‘twist’ to form the playful diagonal motif found at the top of each page.
HopeWorks planned the content for the magazine and worked with the Bank’s internal communications team to ensure that the messaging and layout reflected their overall objectives. Finally, a simple grid was established that could be adapted for future page layouts, and the magazine was launched – on time and on budget.