The Dementia Change Action Network, or DCAN, was set up to connect people and organisations around one shared goal – to tackle key challenges faced by people living with dementia, together.
We were approached by DCAN to support them through the whole branding process – from defining key messages and naming the organisation through to visual identity and design of key publications.
DCAN’s branding intentionally positioned them differently within the health and social care landscape. The focus on positive images representing people with dementia, and the colourful optimism of the logo, helped the Network to grow quickly and establish its reputation.
We continue to work with DCAN, creating online content including blog posts and news articles for the website.