THE BRIEF
Family for Every Child had always produced an Annual Report to meet their statutory requirements, but they had never been written or designed in a way to engage an external audience.
They commissioned HopeWorks to bring their report to life. We started by restructuring their report, collating information from across the organisation, and writing copy that would highlight the impact they were making.
Once written, we designed the report to align with their newly-refreshed brand, incorporating vibrant photography and bold graphics to add visual interest.
THE IMPACT
As well as meeting statutory requirements, the Annual Report is now a key publication for Family for Every Child. It has been widely-shared on social media, reaching more of the charity’s supporters than ever before, and has received very positive feedback from the Board of Trustees.
‘Our new Annual Report has really transformed how we communicate impact. It’s clearer, more engaging, and tells our story far better than ever before.’
Andrea Thompson, Director of Fundraising and Communications
