UK Trade & Investment support British businesses to sell their products and services overseas. For their upcoming trade missions to Asia, they needed an identity that would promote what they do while remaining respectful to local markets and cultures. The new imagery needed to look fresh and modern, highlight the diversity of British business, and communicate the future-focused attitude of British commercial interests.
Engaging icons were created to represent the participating businesses and arranged into the shape of the UK. Using bright colours and eye-catching patterns, we built an instantly communicative brochure. Not only did we create an easily adaptable visual language that could be updated and revised for future visits to other destinations, our brochure even fostered conversation between delegates and hosts along the way.