Wellbeing Teams

Launching a radical new model for home care

In founding Wellbeing Teams, Helen Sanderson knew that she wanted to disrupt the status quo. She wasn’t looking for branding that felt like traditional homecare – because hers wasn’t a traditional model.

Instead, she wanted a brand with vitality, vibrancy – a brand that reflected her new way of looking at homecare. In addition to needing a defined brand identity, Helen needed animations, a website, and design for print and screen.

To really bring her vision to life, Helen wanted to incorporate lifestyle photography and a multimedia marketing strategy – so her brand needed to work seamlessly across platforms. In other words, Helen needed an end-to-end service that could take her new ideas about homecare and translate them into a modern brand with broad appeal.


The visual identity for Wellbeing Teams was created in a modular way. The three pieces of the logo represent the three areas of wellbeing that are the focus of their care: health, purpose, and connection. It’s only when all three aspects of wellbeing are supported that true wellness is achieved, and the branding for the organisation reflects this holistic approach.

Our work on their key messages, branding, website, and social media has enabled Wellbeing Teams to effectively capture the attention of a wide audience. From people looking for care to potential team members, from council commissioners to policymakers in the social care sector – our branding and strategic marketing services have helped bring the Wellbeing Teams unique message to the people who matter most.

HopeWorks is committed to helping clients achieve ongoing success, and we continue to provide Wellbeing Teams with strategic communications campaigns across media platforms. In fact, our ongoing communications support has helped Wellbeing Teams to scale up, fast. The integrated brand we built has helped them attract significant funding and build a positive reputation amongst key stakeholders. Whatever’s next for this innovative client, HopeWorks is excited to be there, every step of the way.

‘What a terrific website – love the colours, layout, everything. It looks both friendly and professional.’

Care services commissioner at a local council
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